Glimpse into Canadian Lives
“See Life Through My Eyes” celebrates the human spirit, achievement and what it means to be Canadian. A unique brand campaign created exclusively by Director/Producer Terence Babb for Hakim Optical.
With over 170 stores Canada wide, the company embarked on a journey with Tbabb Insightful Media Group to take its brand campaign strategy to another level.
Tbabb Insightful Media Group created a campaign strategy that would incorporate individuals’ stories, the “soft sell” of glasses and the original tagline “See Life Through My Eyes”, which would encapsulate the essence of the series as well as be a play on words, since this is an eyeglass company.
This unique and inspiring storytelling mini docuseries is a collection of heartwarming stories featuring real people. Their passion, courage and commitment creatively captured through the “See Life Through My Eyes” innovative brand campaign.
Let our team work with you to create your own personalized “docuseries campaign”- based on your company’s product, values and mission statement.
"YOUR STORY MATTERS"
Terence is exceptional at understanding our vision for the project as well as the organization's mission and interpreting it all into a cohesive and dynamic film concept. They are extremely adept at delivering a 'Wow!' factor. As a charitable organization, staying within reasonable budget parameters is critical. Tbabb insightful media group always delivers high quality results at a reasonable cost.
We highly recommend them as an ideal end to end partner in concept planning to production to end product.
Planning & Implementation
Terence adds tremendous value to all the projects he works on - - he infuses his visual style and creativity, leaving our clients very happy.
His worth ethic is great impeccable - - with an ease that is evident by his many years of experience. It is always a pleasure working with Terence!
