Glimpse into Canadian Lives

“See Life Through My Eyes” celebrates the human spirit, achievement and what it means to be Canadian. A unique brand campaign created exclusively by Director/Producer Terence Babb for Hakim Optical.

With over 170 stores Canada wide, the company embarked on a journey with Tbabb Insightful Media Group to take its brand campaign strategy to another level.

Tbabb Insightful Media Group created a campaign strategy that would incorporate individuals’ stories, the “soft sell” of glasses and the original tagline “See Life Through My Eyes”, which would encapsulate the essence of the series as well as be a play on words, since this is an eyeglass company.

This unique and inspiring storytelling mini docuseries is a collection of heartwarming stories featuring real people. Their passion, courage and commitment creatively captured through the “See Life Through My Eyes” innovative brand campaign.

Let our team work with you to create your own personalized “docuseries campaign”- based on your company’s product, values and mission statement.